Abstract:

The article discusses issues related to mediation in the development of a child toy world culture. Its properties are analyzed to be a sign denoting the object or person, a symbol - a generalized way of the Other, while I her ability to engage in dialogue with the child, as the bearer of the word - a living creature and as text, laid it created for adults.

Keywords: gaming practices., game culture, child and adult, a perfect image of the adult, the semantic sphere of toys and games, dialogic mediation, myth, word, symbol, sign, Play and toy