Культурология
THE INTERNET - THE MEME AS THE PHENOMENON
MODERN INFORMATION CULTURE
Ovchinnikov Yury Dmitriyevich 1, Holodkov Maxim Yuryevich 2
1. Kuban State University of physical culture, sport and tourism (Krasnodar, Russia) 2. Kuban State University of physical culture, sport and tourism (Krasnodar, Russia)
Abstract:
Internet memes are considered as the phenomenon of modern information and audiovisual culture. A meme – a way of expression of own feelings, by means of the popular phrase or the character. The phenomenon gains popularity in the youth environment, as defines need of studying of this phenomenon as means of socialization.
Keywords: Internet memes, audiovisual culture, information culture, Internet environment, Internet.
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