Abstract:

The article examines specific features of prospective decorative and applied arts and folk crafts specialists´ creative activity. The opportunities of promoting Russian culture in present-day geopolitical circumstances are considered. Aspect analysis of pieces of literature and paintings motivating students´ artistic activity is carried out. The main characteristics of effective development of educational environment of higher (art) education institutions are determined.

Keywords: artistic activity; promoting Russian culture; general cultural competences; analysis of pieces of literature; paintings; decorative and applied art pieces; educational envi¬ronment of higher education institution.